“Happiness can be found even in the darkest of times if one only remembers to turn on the light.” – Albus Dumbledore, Harry Potter and the Prisoner of Azkaban Dear Redford Theatre Patron: According to Gallup, Americans watched an average 1.4 movies in a movie theater over the past 12 months. This includes a historically high 61% who did not visit a movie theater at all. And 31% who sawbetween one and four movies. This slowdown has been felt at the Redford Theatre as well. Like most movie theatres we continue to struggle. If you’re like us, this year has continued to be one of constant upheaval and uncertainty. Every aspect of our lives – health, school, work, travel – has been up-ended yet again. We’ve all had to compromise, sacrifice, and learn to deal with the unknown. However, we have had glimmers of hope and living in a post pandemic world is our new normal. Over the past year we have been thrilled to see you come back to the theatre. Events like our Sir Graves Ghastly Weekend, our Pre-Code Event with Alicia Malone, and a screening of Summer of Soul brought in huge attendance we haven’t seen since 2019. The screening of new films like Raising Arizona, Lady of Burlesque, Dazed and Confused, and Spirited Away were well received by familiar faces and new patrons alike. And of course, everyone loved the old favorites. But with overall attendance down by at least half, on average, we must ask for your help. You have always surprised us. You volunteer, throw bills in the pagoda and tip jars, and buy 50/50 tickets. During this unprecedented time, we need your help now more than ever. Unfortunately, ticket revenue is used to pay for maintenance, utility bills, and insurance. For these expenses and more, we ask for your support. Today, we invite you to play a vital role in the continued operation of our beautiful, one-of-a-kind movie palace. With your help we plan to be here providing entertainment in this magnificent setting for more decades to come. Please …take a moment …and consider contributing. Donating is easy. To make an online donation visit: www.redfordtheatre.com/donate/ Checks can be mailed to: Annual Appeal – Redford Theatre 17360 Lahser Rd. Detroit, MI 48219. Stay safe and we’ll see you reel soon! Jacob Malbouef President of MCTOS “First trip was when my daughters were young. Never thought they’d sit through the entire 4 hour movie (Gone With The Wind) but neither wanted to leave at intermission. We love everything about this gem! The pipe organ, beautiful ceiling, the balcony, the lights and trains at Christmas time, 50/50 raffles, guest appearances and all of the lovely volunteer workers!” – Kristen “I grew up going to the Redford theater with my parents seeing old black and white movies. I have so many happy memories there. I have enjoyed watching the theater be restored over the years and hope it continues for many years to come so more people can enjoy this gem of a place and create happiness.” – Carrie Other Ways to Give Cash Donation Send a check for any amount to the Redford Theatre, 17360 Lahser Road, Detroit, MI 48219 Seat Donation The Redford Theatre is continuing its fund raising through the Sponsor a Seat Program. Funds raised will be used to help pay for the new seats in the theatre and other restoration projects as required. We invite you to sponsor a seat! Consider giving a seat as a gift—a gift that can last a lifetime. Sponsor a Seat Charity Motors Donation The Redford Theatre is now a Charity Motors donation partner organization. If you have a vehicle you are thinking about selling, why not donate it to Charity Motors and the Redford Theatre will be the beneficiary of the proceeds! It’s easy, just call Charity Motors at 888-908-CARS (2277) and tell them you would like your proceeds to go the Redford Theatre. Everyone wins—they’ll arrange to pick your car up and tow it away for free, you receive a tax donation, and the Redford gets a much needed and much appreciated donation. Visit Charity Motors for more information. Sustaining Donation With our new Sustaining Donor program, we invite you to play a vital role in the continued operation and improvements to this beautiful, one of a kind movie palace. The Redford is a special theatre that brings history to life, entertaining and educating audiences from all over metro Detroit. Become a Sustaining Donor today and play an active role in carrying on the Redford Theatre traditions! Sustaining Donor Brochure Legacy Donation What is a Legacy Gift? The Redford Theatre means so much to you. It has been a very important part of your life—you grew up in the neighborhood and came to the Redford, your mother was an usher, or you bring you grandchildren for a taste of what life was like back in the day. Whatever the reason, you feel a strong connection to the Redford Theatre and have every hope that the theatre continues operations for generations to come. Maybe a legacy gift would fit into your estate plan. Click here to find out more… What is a Legacy Gift
